A recent New York Times article finds that not only are more organizations choosing onshoring as a workforce strategy, but also that this trend is expected to continue to grow stronger in coming years. This shift underscores the benefits of onshoring for organizations seeking resilient delivery and closer collaboration.
Summary
Organizations are increasingly favoring onshoring and U.S.-based remote work over offshoring due to the importance of proximity, contextual business knowledge, and reduced coordination costs. Research and reporting (NYT, Upwork) alongside Genesis10 client results indicate greater productivity, quality, and cost optimization when teams operate within the same time zone and culture, often by tapping talent in lower-cost U.S. cities. Tight tech labor markets are pushing companies to leverage onshore IT staffing to access critical skills while maintaining close collaboration and governance. The trend points to a more resilient, distributed U.S. labor market that benefits both employers and workers.
In the article, "The White-Collar Job Apocalypse That Didn't Happen," writer Ben Casselman demonstrates that Economist Alan S. Blinder, who conducted a famous 2007 study that estimated that as many as 29% of jobs were potentially offshorable, neglected to consider factors in addition to labor cost go into the decision to move work to other regions of the world. Among the jobs mentioned as potentially offshorable were those held by knowledge workers such as computer programmers. We now know that labor quality plays a greater role in knowledge work where the product is less of a commodity.
Through our work with our clients at Genesis10, we've seen that proximity and business/contextual acumen both impact productivity and quality as well as minimize rework. As we were developing and delivering IoT prototypes that leveraged Scrum and DevOps for one client, our onshore software development team experienced productivity gains by a factor of 6x (from 30 story points in a two-week sprint, to 91 in a one-week sprint).
The feedback from our client was that the productivity and delivery pace was far faster than imagined which was attributed to removing corporate distractions by leveraging an onshore model—a domestic outsourcing approach—where the team was working in the same time zone, possessed business/contextual acumen and they were able to optimize the cost of labor and delivery by using an onshore partner.
As Casselman points out in his article, companies have learned that the decision to move jobs outside the U.S. needs to take into account such factors as "time differences, language barriers, legal hurdles and the simple challenge of coordinating work half a world away." In some cases, he writes, "companies decided they were better off moving jobs to the less expensive parts of the U.S. rather than out of the country."
New Data Enlightening
Looking at data compiled since the 2007 study, a new report published in late September by Adam Ozimek, Chief Economist at Upwork, "Overboard on Offshore Fears," finds that instead of being offshored, the types of work predicted to be at risk of offshoring are increasingly being performed remotely by workers within the U.S. Among its other findings:
- U.S. knowledge workers retain a competitive advantage even in a global marketplace, and are in demand from both U.S. businesses and businesses around the world.
- Instead of focusing on how demand might shift overseas, research should consider how remote work could help shift demand within the U.S. to lower cost of living areas that are currently lacking in economic opportunity.
Though economists have disagreed with dire warnings about offshoring, one assumption that has gone largely unchallenged is that the primary way firms will choose to embrace new technologies is by hiring overseas, points out the 2019 Upwork report.
Our experience has shown that while offshore will be part of Corporate America's workforce strategy and delivery model, how it is utilized—which functions and skill sets—has evolved. The tight tech labor market is causing companies to rethink where and how work is performed as well as influencing digital enablement strategy. One of the top three constraints cited by the C-suite is lack of technical capabilities. For many, augmenting teams through onshore IT staffing provides needed skills while maintaining close coordination with product owners and stakeholders.
"This emerging trend has dramatic implications for the labor market and represents a much more optimistic view than the fears of offshoring that many commentators have historically focused on. By enabling more remote work opportunities, technological advancement provides greater freedom, more flexibility, shorter commutes, and the potential to redistribute those opportunities within the U.S."
A Genesis10 blog earlier this year describes this alternative, "The ability to tap into another market to scale the workforce in a flexible manner in a secure environment is an attractive option to traditional staffing onsite or engaging expensive consulting firms" to execute the type of work efforts that can be outsourced in the U.S. These approaches highlight tangible benefits of onshoring for teams that need both speed and alignment with business context.
In an interview with Proactive Investors in August 2018, Genesis10 CEO Harley Lippman said, "American workers are more productive," dispelling the myth that offshoring is cheaper than hiring workers in the U.S., by explaining that labor rates, while cheaper in India, for instance, are only one factor in the equation.
Move work to low-cost cities in the U.S.
In his study, Ozimek suggests that new research should consider how remote work could help shift demand within the U.S. to low cost of living areas that are currently lacking in economic opportunity. For many companies, onshore IT staffing helps tap into skilled talent in these regions while preserving culture, time-zone overlap, and governance.
He writes that the growth of remote work has the potential to provide workers across the U.S. more access to the best jobs. "Workers in struggling places have the same linguistic, cultural, currency, and educational advantages that help U.S. freelancers compete in the global marketplace. Yet they have a lower cost of living that helps them compete with U.S. workers in the most expensive cities."
Susan Lund, who has studied the future of work for the McKinsey Global Institute says that a growing number of organizations are shifting operations to cities like Columbus. No American location can compete directly with India on labor costs, she said, but shifting jobs elsewhere in the country can narrow the gap.
"The companies that started the offshoring trend were largely based in Manhattan or the West Coast, in the very high-cost places, and they realized that, hey, there are a lot of other places in the U.S.," she said, such as Atlanta, Charlotte, Dallas, Detroit, Kansas City, and Orlando, cities from where Genesis10 has been providing domestic outsourcing, or onshoring, services since 2009.
What we do know is change is constant. There are lessons to reflect on from the past 20 years of global outsourcing and the impact of offshore on the U.S. economy as we look forward and consider the role of automation and the impact on future jobs. For technology leaders, aligning work with onshore software development capabilities can further reduce coordination risk while improving delivery outcomes.
Q&A
Question: What is driving the shift from offshore to onshore U.S.-based solutions?
Answer: Organizations are prioritizing proximity, business/contextual acumen, and lower coordination costs to improve productivity and quality. Reporting from the New York Times and research from Upwork show that time zone alignment, fewer language and legal hurdles, and easier coordination make onshoring attractive—especially for knowledge work like software development. Tight U.S. tech labor markets also push companies to use onshore IT staffing so they can access critical skills while maintaining close collaboration, governance, and resilience.
Question: Isn’t offshore always cheaper? How does onshoring optimize cost?
Answer: Lower hourly rates offshore don’t always translate to lower total cost. Companies must factor in rework, coordination delays across time zones, communication barriers, and governance overhead. Onshoring—especially in lower-cost U.S. cities—narrows the wage gap while leveraging higher productivity and better alignment with business context. As Genesis10’s CEO notes, American workers’ productivity can offset higher rates, and shifting work to cities with lower costs of living further optimizes spend without sacrificing collaboration.
Question: What evidence supports productivity and quality gains from onshoring?
Answer: Genesis10 client results show significant gains: an onshore Scrum/DevOps team delivering IoT prototypes improved from 30 story points in a two-week sprint to 91 in a one-week sprint—about a 6x productivity increase. The client attributed the improvement to same-time-zone collaboration, reduced distractions, and strong business/contextual acumen. Broader data from Upwork also indicates that many roles once deemed “offshorable” are increasingly performed remotely within the U.S., where knowledge workers retain a competitive advantage.
Question: How should companies decide where to locate onshore teams?
Answer: Consider U.S. cities with strong talent pools and lower costs of living to balance cost and capability while preserving culture, time-zone overlap, and governance. Examples cited include Columbus, Atlanta, Charlotte, Dallas, Detroit, Kansas City, and Orlando—locations where Genesis10 has delivered onshoring services since 2009. The growth of remote work enables companies to redistribute opportunities to these regions, expanding access to top jobs while maintaining linguistic, cultural, and educational advantages.
Question: Which work is best suited for onshoring, and how does Genesis10 help?
Answer: Knowledge work that depends on tight stakeholder collaboration, rapid iteration, and deep business context—such as Agile product development, DevOps, prototypes, and other critical-skill initiatives—benefits most from onshoring. While offshore remains part of many companies’ delivery strategies, its role is evolving. Genesis10 supports clients with domestic outsourcing and onshore IT staffing to flexibly scale teams in secure environments, maintain close coordination with product owners, and meet capability gaps cited by the C-suite.
