
Building Tomorrow’s Workforce with Dev10
A Fortune 100 financial services company with more than 30,000 employees across 10 countries.
Background
At the same time, the company’s workforce was largely tenured, with fewer new hires entering the pipeline. Leaders needed to balance long-term workforce renewal with the immediate need to scale technical talent quickly.
Genesis10 introduced Dev10 as a solution that could provide both: a predictable pipeline of early-career professionals trained in the skills the client needed most and a sustainable strategy to strengthen the workforce for the future.
Challenges
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Cloud modernization created urgent demand for Salesforce and AWS skills
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Heavy reliance on contractors limited knowledge transfer and long-term continuity
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Lack of domestic hiring created gaps in capability and slowed progress
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Competing nonprofit pipelines could not provide skill-specific talent at scale
Solution
Genesis10 launched targeted Dev10 cohorts aligned to the client’s priorities.
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Training tracks in Salesforce, AWS, DevOps, AEM and Data Engineering
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Curriculum refined through ongoing feedback to match evolving needs
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Flexible delivery supporting both large-scale cohorts and smaller just-in-time groups
Scrum Master Program
In addition to technology tracks, Dev10 created a customized Scrum Master program:
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Three weeks of classroom training with Scrum Master and SAFe Agile certification
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Client-specific onboarding to align with internal processes
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Deployment with built-in support, including ongoing coaching, community sessions and office hours
This approach blended skill training with cultural integration, ensuring associates were not only job-ready but also set up for long-term success.
Results
Dev10 placements in under three years
of associates rated excellent or above in performance reviews
Promotion rates higher than other internal talent pipelines
Associates received internal awards and recognition across the organization
Partnership expanded into new areas, including financial operations roles
Culture and Community
Because associates trained together before deployment, they entered the workplace as a ready-made team. They supported each other, shared knowledge and created a sense of belonging. Managers noticed the positive impact, describing a “Dev10 presence” that boosted morale and strengthened collaboration.

“Dev10 has been a valuable partner in strengthening our technology workforce. They’ve consistently provided well-prepared talent aligned with our technical environment and business needs. The program has supported our delivery goals, helped mitigate hiring challenges and contributed to building a strong pipeline of future contributors”
Impact
Dev10 delivered more than a short-term solution. It provided a scalable talent model that built skills, culture and continuity. By focusing on quality, cost efficiency and workforce renewal, Genesis10 helped the client close immediate gaps while laying the foundation for long-term success.