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Client Overview
A North American electronics retailer operated a standalone service desk to resolve infrastructure issues across its retail locations. The fixed-price outsource model in place was inflexible and could not keep up with the company’s changing needs.

Challenge
The client relied on a fixed-price outsource model for its retail service desk. This approach was rigid and could not adapt to changing ticket volumes, especially during the holiday season.
Key challenges included:
- Inflexible outsource model limited scalability
- Inability to adjust staff levels during seasonal demand spikes
- Difficulty hiring and releasing resources as needs changed
- Desire to assume ownership of service delivery without a services-based contract
The client also required:
- All resources located at headquarters
- Ability to align headcount with highly variable support volumes
- High-caliber resources sourced consistently
- A dedicated onsite services manager to oversee operations
- A measurable reduction in total cost of ownership
Genesis10 Solution
Genesis10 entered into an exclusive partnership with the client to source and manage staff through a contractor model. This approach gave the client full ownership of service delivery while removing the challenges of hiring, releasing and managing resources directly.
Delivery Approach
- Implemented an intensive three-step sourcing and selection process to raise the quality of the team
- Provided best-in-market rates that reduced cost per resource
- Managed acquisition and performance of resources, freeing the client from day-to-day staffing challenges
- Assigned an onsite dedicated services manager to oversee operations
Flexibility and Scale
- Enabled the client to add staff in as little as two weeks and reduce staff with one to two days’ notice
- Delivered the agility needed to align support with seasonal peaks and shifting business demands



RESULTS
- Cost savings allowed the team to expand from 15 to 25 resources, a 66 percent increase
- Monthly ticket resolution improved from 40.7 percent to 80.5 percent, doubling throughput
- Holiday queues dropped to the lowest levels on record, with more tickets resolved daily than arrived in the queue, even during peak season
- Delivered the highest holiday utilization recorded for in-store Mobile POS devices
- Expanded support to Canada, Mexico, telecom and non-retail devices without adding staff
- Reduced total cost of ownership through headcount growth, higher-quality resources and expanded scope of services
Impact
Genesis10 helped the client transform its service desk operations from a rigid, fixed-price model into a flexible, scalable staffing solution. With improved resource quality, reduced costs, and the ability to flex with demand, the client achieved record levels of service, efficiency, and support across North America.