Effective Strategies to Excel in Job Interviews | Genesis10

Your recruiter has helped you to land an interview for a job that matches your skills and experience at a company that shares your values. You want this job.

The job interview is an opportunity--to show the hiring manager what you can do for the company and for you to assess whether your qualifications and career ambitions align with the position.

We want you to get the job! To help you present your best self to the potential future employer, our team of experienced recruiters pulled some of their best advice for acing the job interview. Below are practical job interview tips and interview preparation strategies to help you succeed:

Do Your Homework

The market is changing. Hiring managers are not just looking for someone capable to do the job. They want more. They are seeking someone who can do the job—and demonstrate critical thinking, the ability to learn and "connect the dots." With incredibly low unemployment, being prepared is more important than ever.

At this point you will want to know everything you can about the organization with which you are interviewing. It is important to know something about their industry (at least general knowledge, even though you may not be involved in their client-facing activities), about the organization itself (recent successes, market presence, products or services provided) and about their culture -- your recruiter will be your best source of knowledge on this point, you should also research the company website, read their "about us" section and be prepared to demonstrate knowledge of the company. This research is central to how to prepare for an interview.

Winning the Interview

Once you're satisfied that you will be able to discuss the company with a good degree of knowledge, you'll want to strategize with respect to how you will "win" this job:

• Make sure that you draw on experience and identify some key points as to your qualifications for the top skills for the role; in other words, these are your "deal-makers."
• If there are missing skills or any other negatives with regard to your resume and/or experience, you have already discussed these with your recruiter (if they're good) and have worked on addressing these with the hiring manager (a concise plan for how to address weaknesses in an interview helps). My recommendation is to rehearse these; ask someone to question you until you are perfectly comfortable discussing, and a very important piece to this is to remain POSITIVE. Never appear bitter or that you're complaining.
• If you've interviewed more than one time in your life, you know that there are common questions that are the "standards." Be prepared to give new life or a new spin on your responses -- the key here is to BE MEMORABLE. Also review common interview questions and answers so you can tailor your stories to the role.
• Along with the interviewer's questions, YOU should have several questions about the position and the organization for the interviewer. Prepare a few thoughtful questions to ask in an interview. One of the best ways to assist in "winning" the interview is to explain something along the lines of, "I've had an opportunity to carefully read the job description and have discussed it with my recruiter, but I'd really like to get your 'take' on the position..." Bingo -- active interviewing at its best.
• Did I mention that you should rehearse? Very few people ace interviews; preparation is 90% of the battle, don't go into battle without having done all you can to prepare.
• First impressions in job interviews... the old adage is true; not only the business suit and attitude, but the "wow factor" can greatly assist in getting the job. For example, as you're shaking hands with the interviewer, tell them how much you've "been looking forward to the meeting, as I'm so impressed with what XYZ has done as far as corporate giving and volunteering at the local food banks over the last few years..." They're proud of their company -- give them an opportunity to bask in that pride.
• Be assertive, NOT aggressive; BIG difference. Don't "sell," demonstrate that you're the best candidate for this job. Confident, not cocky.
• I think one of the things that make a candidate stand out is their ability, as mentioned before, to be memorable. Nowhere during the interview is this more important than when the inevitable question, "...tell me more about yourself..." comes up. Knowing how to answer tell me about yourself succinctly and authentically will help. This is a great time to show your personality; marry the skills to your experience, also give them a taste of WHO you are, not just where you've been and what you've done. Remember, it is extremely costly to hire someone, even more costly to hire the WRONG person; make sure they know you're the one.
• Always get a business card; an immediate thank you note after interview is still the best thing to do. Restate the position title, a bullet or sentence about your "fit," and thank them for their time.

Upon leaving the interview, contact your recruiter, give honest feedback and let them know if you have questions, concerns, etc. This will allow collaboration on next steps, how to address any possible concerns that may have arisen, and the best way to play things.

Our final piece of advice: Setting out to win the job is the best way you can prepare for the interview. This is real life, but if you can think of it as a kind of competition or game, it may allow you to look at things from a different perspective and give a new spin on the interview process.

Q&A

Question: What research should I do before the interview, and why does it matter?

Answer: Know the company’s industry at a general level, the organization’s recent successes, market presence, and products or services, and especially its culture—your recruiter is your best source on culture, supplemented by the company website and “About Us” page. Hiring managers now want candidates who can do the job and also demonstrate critical thinking, the ability to learn, and to “connect the dots.” In a tight labor market, thorough preparation is central to interview success.

Question: How should I address gaps or missing skills in my background?

Answer: Discuss any gaps with your recruiter ahead of time and align on a concise plan to address them with the hiring manager. Rehearse your explanation until you’re comfortable, keep your tone positive, and avoid sounding bitter or defensive. Focus on how you’ll close the gap—what you’ve learned, how you’re learning, and how you’ll deliver results.

Question: How can I be memorable when answering “Tell me about yourself”?

Answer: Be succinct and authentic: connect your key skills to your experience and show some personality so they see who you are, not just what you’ve done. Offer a clear throughline that makes it obvious you’re the right person for this role—being memorable here helps the interviewer justify the high cost of a bad hire and remember why you’re the best fit.

Question: What does “active interviewing” look like in practice?

Answer: Come prepared with thoughtful questions that deepen the conversation and show you’ve done your homework. A strong opener is, “I’ve carefully read the job description and discussed it with my recruiter, but I’d really like your take on the position…” Pair this with well-rehearsed “deal-makers” (your top, role-aligned qualifications), refreshed answers to common questions, confident-but-not-cocky delivery, and a strong first impression—even a brief, genuine nod to something the company is proud of can create a “wow factor.”

Question: What should I do immediately after the interview?

Answer: Ask for a business card, then send a prompt thank-you note that restates the position title, includes a sentence or bullet about your fit, and thanks them for their time. Afterward, call your recruiter with candid feedback, questions, or concerns so you can collaborate on next steps and address any issues while the conversation is fresh.